Play Verto wants to revolutionize the market research industry by empowering diverse communities to share their authentic insights through the use of play-based answer types. In order to continue delivering this service, they needed to upgrade their ability to build experiences with a fast, customizable, and user-friendly web-based tool.
Therefore the challenge was to create an innovative survey tool that works both, online and offline and that could be fully customized to match any brand's aesthetic.
The platform also needed to be interactive with a playful design that inspires deeper engagement and generates more heartfelt responses, providing actionable insights for real-world impact. With an intuitive interface that requires no coding experience, where anyone can easily create and launch a survey.
Playverto used their partnerships with top client brands to demonstrate the capabilities of their interface.
Playverto chose to leverage Moonshot’s team capabilities to partner all through the process to deliver on this challenge. Moonshot’s “Discover, Ignite, and Build” value worked as a base for its tailored team to create 3 key pillars as the foundation of this interactive experience:
An interactive web-based application that brings a whole new level of engagement to surveys. With its gamified approach, players are transported to a world of fun and excitement, all while providing valuable feedback.
Through the app, players have the unique opportunity to access a game over the internet or offline, with just a simple URL. The user-friendly interface and intuitive design allow for a hands-on, minds-on experience with a variety of animated answer types, players can effortlessly swipe to indicate agreement or disagreement, capture their ideas with the phone's camera, describe them through text, or watch educational content.
Moonshot was instrumental in shaping the overall user experience as our team's expertise in UX/UI design resulted in a seamless and intuitive design for all question types. The overall dedication to the project extended beyond the design aspect and into the development of the front-end and back-end, as part of a true part.
The Play Verto Admin is the heart of the magic that turns ordinary surveys into unforgettable adventures. With the ability to customize colors, languages, and bring in elements like videos and photos.
With a strong technical foundation, the administrative portal allows Playverto to create as many experiences as they want without the need for manual coding. They can generate company structures, branding guidelines, flow creations, logic, language integration, and build new answer types.
The visualization tool for Play Verto brings data to life with playful, customizable graphs that showcase anonymous, aggregated insights. It's a fun, interactive, and customizable way to see the results of your surveys and gain valuable insights into the audience.